Tucked away in the heart of Norwich, TOHO isn’t just a shisha lounge – it’s a cultural experience. Founded eight years ago, the venue has grown from a passion project into a vibrant social hub, blending warm hospitality with a touch of holiday spirit.
The man behind the business started working in the industry at just 18 years old. Now, with nearly two decades of experience, he still thrives on the variety the hospitality world brings. “It’s the people,” he says. “You meet a million different personalities – that’s what excites me most.”
Shisha is at the heart of TOHO’s offering – not just as a product, but as a symbol of connection. “It’s how we socialise,” he explains. “And people here love it. In our first year, we were busy seven days a week.”
The local reaction has been overwhelmingly positive, with customers returning not just for the flavourful shisha, but for the welcoming, inclusive vibe. It’s this sense of togetherness that TOHO aims to nurture – a place where everyone feels at home.
Recently, TOHO underwent a stylish refit, transforming its space into an open-air oasis. “We wanted to create a holiday vibe – like the bars you find when you’re away,” he says. With plush sofas, contemporary décor, and a retractable roof, the lounge now offers the perfect spot to unwind, rain or shine.
But beyond the aesthetics, TOHO is grounded in three core principles: authenticity, innovation, and community. “You can’t just be simple anymore – you have to be forward-thinking. The future of the industry is about being bold, creating new experiences, and staying true to who you are.”
From a modest shisha bar to a thriving social destination, TOHO’s journey is a celebration of culture, creativity, and community spirit.